But as all epic stories must unfold, Esteban loses everything in a dramatic fall from grace, only to return years later at the spot's conclusion to prove that he is not, after all, a stale chip.
The Mill team had great fun creating the flashback section of the 3:30 spot, which even included dusting off a rather underused VHS recorder in the basement in order to put some of the footage on VHS and then ingesting it back into Flame to give it a retro feel. The VFX team also comped in flying Doritos chips as well as creating the unfortunate bird in CG.
Why not see if you are Dip Desperado by playing the game - available as an iPhone app <http://www.doritos.co.uk/appstore> and Android app , to see if you can flick a Doritos chip past a series of crazy obstacles.
'Dip Desperado' won two British Arrows Craft Awards, for Best Actor and Best Casting at the 2012 event.