Watch the exhilarating and death defying act that is knife throwing, as we see a young dancer named Tally dancing her way across a board, whilst dodging knives skilfully thrown by knife thrower John. The routine was a carefully choreographed piece that was rehearsed over six months, ensuring that Tally made it to the other end alive!

This groundbreaking promo capitalizes on the power of viral marketing to reach an audience beyond its current fan base. It presents itself as a piece of share-worthy content into which the music features as an integral part of the idea.

The content reveals no clue to its origin. By Shazaming the film, the viewer can download the track, and unveil additional content, including finding out more about the band. 

Find out more in our interview with director Ed Morris.