Imagine a world where everytime a Volkswagen hits 100,000 miles on the road a German engineer gets his wings! Whether they like it or not...
Director Tom Kuntz, working with Argonaut Inc. and MJZ, made that world a reality in this year's Volkswagen Super Bowl spot 'Wings'.
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Argonaut Inc.
And it's a world full of fluffy white feather covered wings. Tim Davies, 2D lead artist, explains; "Tom wanted wings sprouting everywhere - in the factory, bursting through sunroofs, patting colleagues inappropriately in the lift and even causing self-doubt in the men's bathroom. A lot of them were actually shot in camera, so the wings are a combination of both practical and CG. We started with an animation of the wings bursting through the white jackets. Then to make this as realistic and clean as possible we shot practical elements, like rips in fabric, to animate all the fine details needed for the perfect wing."
And what happens at 200,000 miles? Those poor German engineers…
Agency: Argonaut Inc.
Producer: Dan Watson
Creative Director: Hunter Hindman
Creatives: Grant Piper, David Roth
Account Director: Katie Rafferty
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Producer: Emily Skinner
Director of Photography: Hoyte Van Hoytema
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
VFX Producer: Leighton Greer
Shoot Supervisor: Robert Sethi
Creative Director: Robert Sethi
2D Lead Artists: Tim Davies, Glyn Tebbutt
3D Lead Artists: Adam Droy, Ed Boldero
2D Artists: Joy Tiernan, Martin Karisson, Chris Hunsberger, Geoff Du Quette
3D Artists: Andreas Greichen, Jesse Flores, Alfonso Alpuerto, Jeffrey Lee, Michael Lori, Blake Sullivan, Martin Rivera, Katie Yancey, Sam Klock, Andy Romaine
Production Coordinator: Benjamin Sposato
Executive Producer, Colour: LaRue Anderson
Colour Producer: Natalie Westerfield
Colourist: Adam Scott