Super Bowl 2014
Comcast Xfinity - Auto Pilot
If you want to make a commercial with a Hollywood blockbuster vibe, all you have to do is go to Hollywood. Well, at least to Universal Studios.
This is exactly what Goodby, Silverstein & Partners, MJZ, and The Mill have done with Comcast Xfinity. Helmed by director Fredrik Bond and starring A-Lister Jason Statham equals a gem of a rollercoaster ride.
Director:
Fredrik Bond
Production Company:
MJZ
Agency:
Goodby, Silverstein & Partners
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World-renowned stunt coordinator JJ Perry and the team rehearsed a variety of fight sequences that would work in the confines of an economy cabin, as Statham reacts to being interrupted watching 'Downton Abbey' on his flight… never a good idea!
The polite Downton theme song served as a hilarious counterpoint to the classy ass-kicking moves Statham used to take out the bad guys, crash land in the Innovation Centre with a bang, and finish his show on the go!
The Mill's VFX supervisor, Hitesh Patel describes the shoot: "On the day, with incredible enthusiasm from all parties, we were able to get the perfect action sequences. Doors being blown off, stunt guys getting pulled out of doorways and special effects guys going crazy with their wind and smoke machines, all made it totally compelling."
He adds though: "Watching the professional stunt guys getting thrown around the cabin time after time was fun to watch, but I'm very glad it wasn't me!"
CreditsCredits
Agency
Agency: Goodby, Silverstein & Partners
Executive Creative Director: Adam Reeves
Executive Creative Director: Nick Klinkert
Copywriter: Carter Debski
Art Directors: Maggie Bradshaw, Eric Stephenson
Copywriter: Gregg Nelson
Executive Broadcast Producer: Tod Puckett
Executive Broadcast Producer: James Horner
Broadcast Producer: Tess Kenner
Broadcast Producer: Stephanie DeNatale
Group Account Director: Nancy Reyes
Account Director: Jason Bedecarre
Account Manager: Molly McLafferty
Assistant Account Manager: Casey O’Brien
Production
Production: MJZ
Director: Fredrik Bond
Director of Photography: Kasper Tuxen
Executive Producers: David Zander, Kate Leahy
Line Producer: Line Postmyr
Production Designer: Robbie Freed
Stunt Coordinator: JJ Perry
Editorial
Editing Company: Final Cut
Editor: Eric Zumbrunnen
Edit Assist: Scott Butzer
VFX & Design
VFX & Design: The Mill
VFX Producer: Charlotte Arnold
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Jamie Scott
3D Lead Artist: Jeffrey Dates
2D Artists: Paul Downes, Matt Wilmhurst, Gavin Wellsman, Jeff Robbins, David Forcada, Rob Meade
3D Artists: Irene Kim, Xuan Seifert
Motion Graphics: Chet Hirsh, Steve Kutny
Production Assistant: Diana Chang