We came up with 'Time', literally... 'Time'!

The inspiration behind the project by The Mill's Design, Motion Graphics, and Digital teams was to create a hybrid cross media platform piece of work which represents The Mill's digital offering, and also focuses on our ability to create outstanding design, motion graphics and VFX-work.

So 'Time' explores and references actual time as a concept over four screens throughout the duration of the Festival. The clock-like elements and graphical representations of time are interwoven with abstract clips and actual clocks where one animation can trigger the next one. Some of the clocks are easily recognisable, others... you'll need to stare at them for a while!

The time-based aspect of the project creates a grid - clockwork - in which the content will play out. The clock runs over all 4 screens with each panel representing a different aspect of time, dividing it into days, hours, minutes and seconds, centiseconds or milliseconds.

We managed to create around 45 uniquely different clock-type-animations with many more in the works.

To learn more about the installation and to see a film of the installation playing out in-situ at Cannes, follow the link below to check out our blog...

/blog/2011/june/21/%E2%80%98time%E2%80%99,-a-video-installation-created-by-the-mill-for-cannes-2011.aspx

If you are in Cannes why not 'make time' and check out The Mill's installation in the entrance of the Palais!

Tick tock, tick tock!