Trident
Chewing Hands
The Mill collaborates with Wieden+Kennedy on their first campaign for Trident.
In this kooky ad, directed by Benjamin Weinstien of Blink, Trident welcomes consumers to an easy life with their new product 'Trident Unwrapped,' which is so super useful it practically does all of the work for you.
In this kooky ad, directed by Benjamin Weinstien of Blink, Trident welcomes consumers to an easy life with their new product 'Trident Unwrapped,' which is so super useful it practically does all of the work for you.
Director:
Benjamin Weinstein
Production Company:
Blink
Agency:
Wieden & Kennedy
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The comical ad, created by Wieden+Kennedy, demonstrates the sugar-free gum's preservative powers by likening it to a pair of hands that actually aid you in chewing and even relax you with a head massage…
Lead 2D artist Gary Driver comments, "This was a really fun project to work on, our goal was to help create a tropical, hot and steamy environment for our hero to kick back and relax in. Firstly we created the matte painting which we then composited in Flame adding light rays, atmosphere and steam to bring the shots to life."
CreditsCredits
Agency
Agency: Wieden & Kennedy
Producer: James Laughton
Creatives: Bertie Scrase, Christen Brestrup
Production
Production: Blink
Director: Benjamin Weinstein
VFX & Design
VFX & Design: The Mill
Producer: Rachel Stones
2D Lead Artist: Gary Driver
2D Artist: Jeanette Eiternes
Matte Painting: Nathan McKenna
Production Assistant: Joanna Papayianni
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford