The Audi A8L Advanced State of Mind is a multiplatform campaign that involved close collaboration between The Mill's Digital, VFX and Creative Direction teams to create a 3D stereoscopic television commercial and interactive website to promote the luxurious new Audi A8L to the Indian market. This behind-the-scenes video shows how we did it.
Agency: Creativeland Asia
Creative Director: Sajan Raj Kurup
Production Company: Mill+, Crocodile Films
Director: Russell Tickner
Executive Producers: Andy Orrick (Mill+), Sajiv Kurup
Producers: Ian Berry, Josh Davies, Kristyna Podolska
Director of Photography: Bret Runbull
Behind the Scenes production:
Directors: Oliver Briginshaw, Hugo Vaughan-Hughes
Editors: Oliver Briginshaw, Hugo Vaughan-Hughes
VFX & Design: The Mill
VFX Producer: Rahel Makonnen
Shoot Supervisor: Suraj Odera
2D Lead Artists: David Lee, Rob Rostek (Interface Design), Paul Kennerley (Art Direction, Digital)
3D Lead Artist: Suraj Odedra
2D Artists: Jerome Lionard, John Thornton
3D Artists: Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor
Motion Graphics: Adam Brandon, Ollie Walsh, Irrum Khan