Bayer Durazone
Hiding Bottles
It's Not Easy Being Green
A good offense is the best defense when it comes to weeds vs weedkiller. Or so it goes in Bayer Durazone's 'Hiding Bottles' by BBDO Atlanta, Mill+ and director Andrew Proctor.
A good offense is the best defense when it comes to weeds vs weedkiller. Or so it goes in Bayer Durazone's 'Hiding Bottles' by BBDO Atlanta, Mill+ and director Andrew Proctor.
Director:
Andrew Proctor
Agency:
BBDO Atlanta
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The project began with every plant character imaginable designed and storyboarded by the Mill+ team. Shot over the course of one night in a hardware store, real weeds were brought on set as live action references for color and texture in midnight lighting.
Each weed was given a fun name, role and personality, and then animated by hand to create the look of a weed gang with hierarchy. General Leo and his white puff of a beard, and Private Dandy sporting a bright yellow dandelion head, led the gang on a mission to hide all the bottles of Bayer Durazone inside wheel barrows, plumbing and behind garden gnomes.
Hopefully the weeds don't find the plant food… or the store's staff might discover a singing dandelion straight out of little shop of horrors. Feed me, indeed!
CreditsCredits
Agency
Agency: BBDO Atlanta
Executive Producer: Todd Johnson
ECD: Wil Boudreau
ACD/Art Director: Guy Kirkland
Sr. Copywriter: Scott Biear
Account Director/VP: Jeff Beamon
Production
Production: Mill+
Director: Andrew Proctor
Head of Content: Ian Bearce
Producer: Nic Barnes
Director of Photography: John Zilles
Mix: Matt Phenix at Eliasarts LLC
Editorial
Editing Company: Mill+
Editor: Andrew Jenson
VFX & Design
VFX & Design: The Mill
Executive Producer: Zu Al-Kadiri
VFX Producer: Stephanie Katritos
Shoot Supervisor: Matt Neapolitan
2D Lead Artist: Jamie Scott
3D Lead Artists: Jeff Lopez, Tom Bardwell
Modeling: Yoann Gourand, Gregory Coelho, Nicole Rager
Animation: George Schermer, Navdeep Singh, Paolo Gogliati, Katie Schiffer
Rigging: Jeff Lopez, Ren Hsien-Hsu
Textures: Kevin Ives
Lighting: Corey Langelotti, Irene kim
FX: Mike Dunkley
Previz: Dan Bollwerk, Paolo Cogliati, Jeff Lopez
Lead Design: Tim Haldeen
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall