Director:
We are From LA
Production Company:
Iconoclast LA
Agency:
Anomaly
Converse wearers from cities far and wide - Tokyo to Berlin to São Paulo were interviewed and filmed for the spot, showing their personality through their unique pair of Converse.
The Mill colorist Mikey Rossiter worked with the raw footage and created a space where each location could easily transition to the next. By adjusting the contrast to remain the same throughout, the vibrant colors of each location could then have their own signature look and feel while being quickly intercut together.
The new campaign celebrates 100 years of the ubiquitous shoe.
Agency: Anomaly
Producer and Creative: Kennedy Davey
Production Company: Iconoclast LA
Director: We are From LA
Editing Company: Cut+Run
Editor: Sam Osgrove
VFX & Design: The Mill