The project was collaborative from the get go, with Rupert, McGarryBowen, and our creative team designing sketches of each individual element that would be featured in the spot.  To make sure the transmitters and receivers were placed accurately, the production team shot both clean plates and stand-in props, which were then converted into CG elements. Head of 3D Robert Sethi and his staff of artists created numerous parabolic dishes and antennas, via projection, ultimately producing twice the assets actually used.  One notable feature was finding a balance for the machines, so they felt alive, without overdoing the behavioral traits found in standard animated characters.  The team rigged up the mechanical elements so they would have a lot of moving parts, while still maintaining their raw quality.

The final touches to bring further reality to this topsy-turvy setting, came from the 2D teams, led by Flame Artist Chris Knight and Nuke Artist Becky Porter, who added light effects, dust particles, shadows and composted the animations into the live action scenes.

'Towers' launched the company's new 'Rule the Air campaign, replacing the well-known 'Can you hear me now?'.