Tena
Control
Working with Biscuit director Jeff Low, AMV launched the 'Keep Control' campaign for TENA men, which features three spots comically approaching the difficult subject of male urine leakage.
The campaign uses humour to take the seriousness and stigma out of the issue. To show that using a urine leakage product doesn't mean you're less of a man.
The campaign uses humour to take the seriousness and stigma out of the issue. To show that using a urine leakage product doesn't mean you're less of a man.
Director:
Jeff Low
Production Company:
Biscuit Films
Agency:
AMV BBDO
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Instead of feeling helpless and vulnerable to urine leakage, TENA Men helps you to man-up and regain control of the situation.
The campaign features Stirling Gravitas, a man who's in control of every aspect of his life; his masseuse, his pet lion, even the laws of physics. And his advice to men with urine leakage is to keep control with TENA Men.
The Mill aided in bringing the humour of this spot to life, with the use of seamless compositing to help Stirling achieve the level of control he needed to defy the laws of physics, then an expert grade, carried out by James Bamford.
CreditsCredits
Agency
Agency: AMV BBDO
Producer: Polly Lowles
Creative Director: Toby & Jim
Creatives: Jeremy Tribe, Prabhu Wignarajah
Production
Production Company: Biscuit Films
Director: Jeff Low
Executive Producer: Orlando Wood
Producer: Toby Courlander
Director of Photography: Alex Melman
Editorial
Editing Company: Work Post
Editor: Saam Hodivala
VFX & Design
VFX & Design: The Mill
VFX Producer: Josh Robinson
Shoot Supervisor: Anthony Walsham
2D Lead Artist: Dan Adams
2D Artists: James Pratt, David Wishart
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford