Singapore Tourist Board
Your Singapore
We never shy away from a really great creative challenge so we couldn’t wait to get our hands on the brief BBH Asia Pacific brought to us to bring the Singapore Tourism Board’s eye-catching new logo to life for a major new global multiplatform campaign.
Production:
The Mill
Agency:
BBH Asia Pacific
Read MoreRead Less
Our Mill Studio creative team were commissioned to create 12 animated 15 second sequences that would work as a whole film, as well as a bespoke film for the big launch event and a series of web films, TVCs and Blipverts, not forgetting 5 separate Out Of Home platforms for the UK. Each sequence features an animated theme growing and exploding out of the YourSingapore.com logo as it unfolds from 2D into 3D origami.
"This was an enormous but hugely exciting integrated challenge ," explains Luke Colson, Head of Mill Studio. "'We took the creative, execution and coordination including the audio with the team reaching 11 people at the height of the project."
The campaign has gone on to scoop both a silver and bronze award at the Singapore Creative Circle Awards for Corporate Identity. The awards recognise the very best in creative communication.
CreditsCredits
Agency
Agency: BBH Asia Pacific
Producer: Amy Wong
Creatives: Shawn Loo, Noel Yeo
Production
Production: The Mill
Editorial
Editing Company: The Mill
Editor: Daniel Budin
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Dan Adams
2D Artists: Ben Perrott, Matt Osbourne, Dom Burgess, Nils Kloth, Bob Wolf, Matt Ingram, Rob Ward
3D Artist: Dan Adams
AwardsAwards
