Cancer Research
The Lump
The dangers of an ignored lump are touched upon in AMV's latest ad for Cancer Research.
AMV worked with director Sam Caadman out of Rogue to create a poignant reminder that lumps that go un-noticed and un-treated can be deadly.
AMV worked with director Sam Caadman out of Rogue to create a poignant reminder that lumps that go un-noticed and un-treated can be deadly.
Director:
Sam Caadman
Production Company:
Rogue
Agency:
AMV
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The ad highlights how people often ignore the early signs of cancer, featuring a lump in the road, left to grow, being seemingly ignored by hundreds of passers by.
The Mill's 2D team helped to integrate the lump seamlessly into the pavement in Flame, whilst Mill colourist Matt Osborne added a natural grade.
CreditsCredits
Agency
Agency: AMV
Producer: Sophie Horner
Creative Directors: Mike Crowe, Rob Messeter
Creatives: Michael Jones, Charlotte Adorjan
Account Director: Emily Atkinson
Production
Production Company: Rogue
Director: Sam Caadman
Producer: Maddy Easton
Editorial
Editing Company: Ten Three
Editor: Kevin Palmer
VFX & Design
VFX & Design: The Mill
VFX Producer: Bethaney Phillips
Shoot Supervisor: Joseph Tang
2D Lead Artist: Joseph Tang
2D Artists: Gavin Marler, Ahmed El Azma
Colour
Colour: The Mill
Colourist: Matt Osborne
Colourist: Matt Osborne