States United to Prevent Gun Violence
Guns with History
Grey New York collaborated with Rival School Pictures director Andrew Lane and The Mill on the PSA 'Guns with History,' for 'States United to Prevent Gun Violence,' a non-profit organization working to decrease gun death and injury.
Director:
Andrew Lane
Production Company:
Rival School Pictures
Agency:
Grey New York
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The powerful spot showcases a pop-up store in the Lower East Side of Manhattan aimed at first-time gun buyers, and captures the reactions of customers as they learn that each gun has a violent history.
Mill colorist Mikey Rossiter separated the footage by pushing the sharpness and contrast, so the hidden camera footage would read easily to the audience. A colder, dusky look was added overall, to set the tone of the poignant message.
CreditsCredits
Agency
Agency: Grey New York
Worldwide Chief Creative Officer: Tor Myhren
Deputy Worldwide Chief Creative Officer: Per Pedersen
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Stephen Krauss
Executive Creative Director: Ari Halper
Creative Director: Marco Pupo
Creative Director: Joao Coutinho
EVP Director Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
VP Account Director: Elizabeth Gilchrist
Account Supervisor: Katie Stirn
Project Manager: Emma Tonetti
Digital Production: Christopher Izzo
VP Art Producer: Jayne Horowitz
Production
Production Company: Rival School Pictures
Director: Andrew Lane
Executive Producer/Partner: James Blom
Executive Producer/Partner: Alihan Karagul
Editorial
Editing Company: Visiojn
Editor: Dominic Martimucci
VFX & Design
VFX & Design: The Mill
Executive Producer: Adam Isidore
Production Coordinator: Jacqueline Sand
Colour
Colour: The Mill
Colourist: Mikey Rossiter
Colourist: Mikey Rossiter