The ad tells the story of 25-year-old Michael, happily talking about his life. Regressing to his past, viewers see his extraordinary journey as he turns in to a troubled and angry teenager, regressing right back to childhood when it is revealed that he was abused.

We also get a glimpse of the support he received from a Barnardo's worker and the positive impact it had on his life. The ad ends with the line 'It doesn't have to end like it began. Join us to fight for a child's future'. Award winning director and friend of The Mill, Ringan wanted to ensure the techniques used for Michael's transformation from an adult back through childhood did not detract from the emotional performances or the spot's powerful message. "I decided to make it feel like a single shot by using simple old-fashioned edit transitions as Michael grows younger.

I think the film gets across the amount of work Barnardo's does in order to take a broken spirit, build him up and push him out into the world, as someone who can deal with things and be confident."