Guinness
Bring It To Life (Teaser)
We have collaborated with AMV and Park Village to create the teaser for the new Guinness campaign 'Bring it to Life' which has debuted in print and is due to launch on TV later this year.
The 20" teaser is a visceral explosion of both noise and images; the Guinness is like a storm on the ocean - the crashing sound of waves with Guinness swirling and spraying, culminating with flickering images that settle to show the iconic Guinness glass filled with the black stuff.
The 20" teaser is a visceral explosion of both noise and images; the Guinness is like a storm on the ocean - the crashing sound of waves with Guinness swirling and spraying, culminating with flickering images that settle to show the iconic Guinness glass filled with the black stuff.
Director:
Charlie Stebbings
Production Company:
Steam
Agency:
AMV BBDO
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The film was put together using footage from a number of different sources including 35mm shot at 25fps and Phantom footage shot at high speed. We added graphic elements and some flashes so the commercial was in keeping with the electric end line 'Bring it to life'. The various types of footage were then graded to look and feel like surging waves of Guinness.
CreditsCredits
Agency
Agency: AMV BBDO
Producer: Yvonne Chalkley
Creative Director: Paul Brazier
Production
Production Company: Steam
Director: Charlie Stebbings
Producer: Yvonne Chalkley
Editorial
Editing Company: The Quarry
Editor: Ted Guard
VFX & Design
VFX & Design: The Mill
VFX Producer: Ben Stallard
3D Lead Artist: Ian Richardson
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott