'Ride' allows the gamer to simulate skateboard moves thanks to a specially engineered board that syncs directly with the on screen game action. Skateboard legend Tony Hawk stars in the spot and is pictured playing the game with friends and as he kicks off, the rug on which he is standing becomes a moving canvas depicting the ground over which he is skating.

We were delighted to work once again in close collaboration with Todd Harvey and Brad Jakeman from Activision  and help facilitate the creative direction from Oskar Holmedal. Ted Royer, Executive Creative Director from Droga5 also assisted the creative process by flying us out during the final weeks of production and helped determine the finished style of the spot.