The Mill team examined large snow globes to research how the miniature, fake snow encased world would actually appear through warped glass. To create the whirlwind effect, the fans come on and the CG flurries begin; details of dust and snow were added to the vegetation and frozen tree explosions were created. The 2D team gradually built up the snow environment to blizzard like conditions where everything freezes, creating the snow globe effect.

2D lead Gavin Wellsman adds "When you shake a snow globe, you get a glittery pearlescent feel to the snow. For the last couple of shots, it was key to match what the snow globe snow would look like, paying close attention to creating the distortion through the thick glass. We decided on a victorian look, and extended the greenhouse set to build the perfect backdrop for the frosty snowstorm."

Wrigley's 5 Gum spots are known for their striking visuals, and The Mill's color team wanted to produce a grade that heightened the intensity of the narrative.

Boom. Bang. Pow. The thermometer drops, the intensity builds. And that's how you chew 5 Gum.

Watch the world come to life in a side-by-side video comparison.