Weight Watchers
World of Food
Expect chocolate telephones and jelly bean-spouting water dispensers in 'World of Food' for Weight Watchers, where almost everything is edible. Directed by Andreas Nilsson of Biscuit Filmworks, this spot continues the collaboration between Wieden+Kennedy (Portland) and The Mill for the weight loss brand's 'Help With the Hard Part' campaign.
Director:
Andreas Nilson
Production Company:
Biscuit Filmworks
Agency:
Wieden & Kennedy (Portland)
Andreas Nilson
Production Company:
Biscuit Filmworks
Agency:
Wieden & Kennedy (Portland)
Campaign:
Help With the Hard Part
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While some drool at the idea of yummy snacks all around, 'World of Food' transforms inanimate objects into mouthwatering treats to illustrate the daily challenges faced by those who struggle to lose weight. As a solution, Weight Watchers emphasizes the benefits of its unique personal coach program to beat the temptation.
Watch the first spot of the campaign, 'If You're Happy', here.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Producer: Shelley Eisner
Creative Directors: Michael Tabtabai, Jason Kreher
Creatives: Brooke Barker, Susan Land
Account Director: Brett Corrick
Production
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Holly Vega
Producer: Cindy Becker
Director of Photography: Eric Schmidt
Editorial
Editing Company: Exile
Editor: Eric Zumbrunnen
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Dan Roberts
Shoot Supervisor: Tim Davies
Creative Director: Tim Davies
2D Lead Artist: Gareth Parr
2D Artists: Martin Karlsson, Scott Wilson, Robert Murdock, Joseph Zaki
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Colour Executive Producer: Thatcher Peterson
Colour Producer: Natalie Westerfield
Colour Production Coordinator: Diane Valera
Colourist: Adam Scott
Colour Executive Producer: Thatcher Peterson
Colour Producer: Natalie Westerfield
Colour Production Coordinator: Diane Valera
Colourist: Adam Scott