Weight Watchers
If You're Happy
Wieden+Kennedy (Portland), director Martin de Thurah of Epoch Films and The Mill present 'If You're Happy' for Weight Watchers - just in time for the food-filled festive season.
Acknowledging that losing weight isn't easy to the tune of 'If You're Happy and You Know It,' the spot is a hopeful look at tackling our complex and emotional relationship with food. Fergus McCall, head of color in our New York studio, graded the spot so as not to interfere with the natural humor of the copy.
Director:
Martin De Thurah
Production Company:
Epoch Films
Agency:
Wieden+Kennedy (Portland)
Campaign:
Help With the Hard Part
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McCall comments: "Really this piece was all about a lightness of touch and making sure that there was no 'look at me' color correction getting in the way of the humor and humanity of this important launch anthem for Weight Watchers.
"All clients were at our LA studio, with me in New York working via the T-VIPS virtual link. It's always a bonus to have the director involved during the session and have he and the agency working in harmony. It makes my job a good deal easier and generally makes for a better looking spot - amen!"
View McCall's reel for more of his brilliant grades.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Producer: Jennie Lindstrom
Creative Directors: Michael Tabtabai, Jason Kreher
Creatives: Robbie Rane, Brooke Barker
Account Director: Brett Corrick
Production
Production Company: Epoch Films
Director: Martin De Thurah
Executive Producer: Melissa Culligan
Producer: Michaela Johnson
Director of Photography: Alwin Kuchler
Editorial
Editing Company: Exile
Editor: Kirk Baxter
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Dan Roberts
2D Lead Artist: John Shirley
2D Artist: Robert Murdock
Matte Painting: Rasha Shalaby
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Colour Executive Producer: Dee Allen
Colour Production Coordinator: Kimberly Rivero
Colourist: Fergus McCall
Colour Executive Producer: Dee Allen
Colour Production Coordinator: Kimberly Rivero
Colourist: Fergus McCall