London based musical duo We Are Shining continued their collaboration with Mill+ director Carl Addy after the launch of their acclaimed 'Wheel' video last year. The equally psychedelic 'Road' promo takes a modern feel on vintage film techniques, hinting at seventies Psycherock whilst injecting a distinct London eclecticism.
Carl used cinematic grainy footage which he re-appropriated in a modern context, he elaborates, "The guiding concept for this promo was to imagine the video playing out in a puddle at the side of a road; small moments of clarity amongst abstract shapes and lights. We wanted to create trippy reoccurring flashbacks matching the music's looping soundscape.
All the effects were shot in camera. A technique using projected footage reflected onto water and varying surfaces like molasses and perspex, manipulated by hand in time to the music."
Production Company: Rattling Stuff
Director: Carl Addy
Producer: James Stanson
Directors of Photography: Nick Chappell, Joshua Carpenter
Camera Assistant: Neill Francis
Lighting: McDeath
Editing Company: The Mill
Editor: Hugo Vaughan-Hughes
VFX & Design: The Mill
Animation: Fred Huergo, Diogo Pinheiro
Design: Alexandra T. Pelham
Colourist: Matthew Osborne