Walkers invites customers to create their own flavour and the chance to win big. 

This spot, created by AMV and directed by Paul Weiland through Weilands, features Walkers spokesman Gary Lineker, as he is harassed to the point of a breakdown by crowds of people who want to come up with new flavours in a bid to win £1 million; lemon sole on the sole of a shoe, choc and cheese sprinkled on a coffee and bubble and squeak on a post it note are just a few of the ways people slip Gary the hint of which flavour they'd like to see walkers create.