Vodafone
What's Power to You?
Vodafone's newest spot, 'What's Power to You' continues the relationship between British Formula 1 racing champion Lewis Hamilton and the telecommunications giant Vodafone, with help from CHI & Partners, Outsider and director Ben Sedley.
Director:
Ben Sedley
Production Company:
Outsider
Agency:
CHI & Partners
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Sedley, who more recently collaborated with The Mill on the award-winning 'Gas Guzzler' for Greenpeace, uses his stripped-back technique to a create a simple character-led spot provoking viewers to question what power really means to them.
CreditsCredits
Agency
Agency: CHI & Partners
Producers: Ben Clark, Kate Bailey
Production
Production Company: Outsider
Director: Ben Sedley
Producer: Tex Travi
Editorial
Editing Company: Work
Editor: Saam Hodivala
VFX & Design
VFX & Design: The Mill
VFX Producer: Colin Oaten
2D Lead Artist: Robin McGloin
Matte Painting: Hugo Guerra
Colour
Colour: The Mill