Featuring the tagline "Don't just live, live happily ever active", as a thread that runs through the entire campaign, it calls on the nation to say "yes" to more things, including exercise for a more active and positive life.

Seamus O'Kane, Mill colourist comments, "From this simple premise Director Sam Walker produces a thrilling and beautifully shot experience. The look and feel of the film was designed to compliment the simplicity of the idea and add a sense of natural beauty and inspiration. Beautiful images and inspired direction made this a great project to work on."