Vault
Paintball
The Mill New York worked on both spots with Swedish collective, ACNE, who have directed some of the industry's whackiest brand representations. This is not the first success the Mill NY has had with Vault. In 2006, they worked on other spots when Coca-Cola launched the drink with a campaign that aired during Super Bowl XL.
Director:
ACNE
Production Company:
RSA
Agency:
Publicis New York
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In 'Paintball', the last man chosen turns the tables on his friends after swigging down some Vault. For every scene, Lead Flame artist Westley Sarokin had to change all the white paintballs, splatters and squib markings to Vault's signature neon green, and also added extra splashes to faces, clothes and the surroundings. Also, to accentuate the OTT nature of the man, Westley combined hi-res stills of a stuffed squirrel with animated footage, then added shake and blurry frame movements to emphasise the frenetically wild moment.
CreditsCredits
Agency
Agency: Publicis New York
Producer: Christian Busch
Creative Director: Eric Cosper
Production
Production Company: RSA
Director: ACNE
Producer: Leslie Vaughn
Director of Photography: Robert Schaefer
Editorial
Editing Company: Final Cut
Editor: Joe Guest
Edit Assist: Patrick Colman
VFX & Design
VFX & Design: The Mill
VFX Producer: Camila De Biaggi
Shoot Supervisor: Eric Pascarelli
2D Lead Artist: Westley Sarokin
2D Artists: Winston Lee, Ross Goldstein, Anu Nagaraj
3D Artists: Pete Hamilton, Kevin Ives, Keith Kim, Michael Heinz
Assist: Cole Schrieber, Tony Robins
Art Department: Mary Casey
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall