Super Bowl 2015
TurboTax - Boston Tea Party
Director Noam Murro of Biscuit Filmworks, Wieden+Kennedy (Portland) and The Mill present the epic 'Boston Tea Party' at Super Bowl XLIX. Based on the infamous 1773 protest against the Brits, it's a comic take on the war on taxation.
Amidst an angry scene depicting the Boston Harbor brawl, one redcoat raises a thoughtful question (along with a cup of tea): What if it was free to file your taxes? It's a clever (albeit anachronistic) idea that goes down quite well with Brits and Sons of Liberty alike.
Director:
Noam Murro
Production Company:
Biscuit Filmworks
Agency:
Wieden+Kennedy (Portland)
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Robert Sethi, Mill creative director and shoot supervisor, commented: "The story and the cinematography really take the spotlight here and Simon Duggan DP really did a spectacular job in lighting it beautifully. It was shot in San Diego Harbor, so we had to dress the dock and paint in 17th century Boston!"
"The end shot with the ice is inspired by the painting 'Washington Crossing the Delaware' by Emanuel Gottlieb Leutze. The only thing we kept in that shot was the boat full of people, adding in CG cannons and horses whilst a matte painting replaced the sky and the backdrop. It was a lot of fun and an interesting shot to create. We wanted people to be reminded of the painting but for it to strike a good balance of realism."
Robert concluded, "Working with Noam and Wieden+Kennedy, you just know it's going to be a great spot."
Take a look behind the scenes on The Mill Blog.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Producers: Julie Gursha, Endy Hedman
Creative Directors: Joe Staples, Mark Fitzloff, Dan Kroegar, Max Stinson
Creatives: Darcie Burrell, Chris Taylor
Account Director: Courtney Nelson
Production
ProductionCompany: Biscuit Filmworks
Director: Noam Murro
ExecutiveProducer: Colleen O'Donnell
Producer: Jay Veal
DirectorofPhotography: Simon Duggan
Editorial
EditingCompany: ExileEditorial
Editor: KirkBaxter
VFX & Design
VFX & Design: The Mill
SeniorExecutiveProducer: Sue Troyan
Producer: Dan Roberts
ShootSupervisors: Robert Sethi, Chris Knight
CreativeDirector: Robert Sethi, Chris Knight
2DLeadArtist: Chris Knight
3DLeadArtist: Tom Graham
2DArtists: Sarah Eim, John Price, Robert Murdock, Martin Karlsson
3D Artists: Phill Mayer, Katie Yancey, Alberto Lara, Jason O. Monroe, Majid Esmaeili, Mario Afu Hassan, Nick Lines, Fabian Elmers, Steven Olsen, Dustin Colson, Carl Harders, Simon Brown, Ed Boldero, Jason Jansky
MattePainting: Sun Chung, Thom Price, Andy Wheater
ProductionCoordinator: Benjamin Sposato
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Natalie Westerfield
Production Coordinator, Colour: Diane Valera
Colourist: Adam Scott