Super Bowl 2014
TurboTax - Love Hurts
A spot for anyone whose team didn't make the Super Bowl
Not having your NFL team in the Super Bowl can be pretty heartbreaking - it can even bring back painful teenage memories of the prom. Someone else got the girl, someone that can dance....
Wieden+Kennedy Portland and director Bryan Buckley through Hungry Man are taking back Super Bowl Sunday for the underdog in Turbo Tax's 'Love Hurts'.
Not having your NFL team in the Super Bowl can be pretty heartbreaking - it can even bring back painful teenage memories of the prom. Someone else got the girl, someone that can dance....
Wieden+Kennedy Portland and director Bryan Buckley through Hungry Man are taking back Super Bowl Sunday for the underdog in Turbo Tax's 'Love Hurts'.
Director:
Bryan Buckley
Production Company:
Hungry Man
Agency:
Wieden & Kennedy
Bryan Buckley
Production Company:
Hungry Man
Agency:
Wieden & Kennedy
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The Mill created a CG apartment and seamless trip down memory lane to prom and back. John Shirley 2D lead artist explains, "The apartment is fully matte-painted and we wanted it to look like a young guy's place with nothing but his mom's sofa in it. It was all shot in slow-motion to heighten the comedic nostalgia, the emotions and of course that dancing."
Watch out for the cameo by a Mill dog named "Cow" (the photo behind the sofa) and remember taxes just got less taxing, take back the day!
CreditsCredits
Agency
Agency: Wieden+Kennedy
Producer: Jennifer Fiske
Creative Directors: Mike Giepert, Dan Kroeger
Creatives: Johan Arlig, Brooke Barker
Account Director: Courtney Nelson
Production
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Dan Duffy, Mino Jarjoura
Producer: Cory Berg
Director of Photography: Scott Henriksen
Editorial
Editing Company: Cut + Run
Editor: Jay Nelson
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Color Executive Producer: LaRue Anderson
VFX Producer: Jessica Ambrose
Color Producer: Natalie Westerfield
Production Coordinator: Benjamin Sposato
Shoot Supervisor: Phil Crowe
Creative Director: Phil Crowe
2D Lead Artists: John Shirley, Narbeh Mardirossian
3D Lead Artist: David Lawson
2D Artists: Daniel Lang, Scott Johnson
3D Artist: Milton Ramirez
Matte Painting: Matt Conway
Colorist: Adam Scott
Art Department: Ashley Forbito, Jeff Langlois