The CG Team then focused on rounds of RnD in order to master the weight of the fluid, constantly referring to the shoot footage, eventually setting up a mini reproduction of the shoot's water tank inside the studio. "Our biggest challenge was the shot where the water drains to reveal the finished car," explains Josh.  "The draining water needed ink, bubbles, splashes, and foam to make it photorealistic.  It's an incredibly complex and heavy simulation.  We made sure we got everything right from the film left behind by the dropping water level, to the subtle rivulets running off the car."

After the lyrical ink and proper suds had been mastered, the spot's beautiful composition was handled in Nuke, followed by Flame work to achieve the appropriate underwater feel. The end result is a stunning piece that not only captures the elegance of liquid, but the impressive nature of the new Toyota Avalon.