Following the huge success of our previous work with the team for Toshiba 'Timesculpture', as soon as we saw the script for 'Space Chair', we know straight away that this was going to be something special and we had to be a part of it.

The ad was made by strapping two video cameras and chair to a high altitude helium balloon and allowing them to float into space. The full sized chair was made up of super-light balsawood and was sent in to orbit from the Nevada Black Rock desert to reach 98,000 ft above Earth, capturing the incredibly journey with Toshiba's high-definition IK-HR1S video cameras.   To reach the altitude required and to conform to America's Federal Aviation Administration (FAA) regulations, the entire rig had to weigh no more than 4lb. The amazing journey concludes with the chair breaking up at the peak height of 98,268 ft due to the extreme atmospheric pressure.  Finally, once the rig was destroyed by atmospheric conditions, it took 40 minutes for the remains to crash back to Earth.

Our Flame op, Adam Grint said: "This was an incredibly exciting and inspirational project to work on with the talented team from Grey.  Considering the extremes of the shooting conditions, the footage was absolutely breathtaking."