Mill Designer Bryce Wymer, creator of the dog-eating alien they affectionately named 'Thelonious Monk,' explains of the creative process, "The original look and feel of the alien was inspired by crustaceans and other lesser forms of sea life. Ultimately, the alien had taken on slightly more human characteristics. Some of the references we used for inspiration were the praying mantis, sea crabs and Steve Buscemi."

Wymer adds, "The most important part of the design was that Monk had to be able to capture and digest a small animal within his body. We discussed having him swallow the dog, but ultimately we decided he would grasp the dog within his stomach cavity, where he would then digest the animal."

The team ran through a broad gamut of designs before they landed on 'Thelonious Monk.' All the iterations  of the characters were named after Wymer's favorite jazz musicians.

Leading the design of the end tag pneumonic was Art Director Bowe King. He explains his team's inspiration: "We wanted to compliment the amazing work done by The Mill team on the main body of this campaign - and what better way to do that than to have a slick punctuation at the end? First, we had to make sure it fit within TNT's established branding, which meant incorporating the TNT "branded magic" and clean studio environment."

"Then, we had to find a creative yet natural way to show that TNT is available on three types of portable technologies. All of this had to make sense within a few seconds, but not feel like one technology was more important than another. Finally, we wanted to make it our own. We didn't want to merely replicate what else had been done for TNT by other post-production houses. In the end, it's subtle but we managed to fit our own flare into it and the message comes across very cleanly."