Super Bowl 2013
Tide - Miracle Stain
Good Tidings
Tide, along with Saatchi & Saatchi, Bryan Buckley and The Mill, celebrate the fanatic, the sporty and the messy fun of Super Bowl 2013.
When production began there were still four teams in the running for Super Bowl XLVII. "We shot two days before we knew who was heading to the finals, and then one more day once the Ravens and 49ers rivalry had been established," explains Shoot Supervisor Phil Crowe. So The Mill set about collecting the likeness of each possible winner, shooting consecutive stories tailored to each sport figure.
Tide, along with Saatchi & Saatchi, Bryan Buckley and The Mill, celebrate the fanatic, the sporty and the messy fun of Super Bowl 2013.
When production began there were still four teams in the running for Super Bowl XLVII. "We shot two days before we knew who was heading to the finals, and then one more day once the Ravens and 49ers rivalry had been established," explains Shoot Supervisor Phil Crowe. So The Mill set about collecting the likeness of each possible winner, shooting consecutive stories tailored to each sport figure.
Director:
Bryan Buckley
Production Company:
Hungry Man
Agency:
Saatchi & Saatchi
Bryan Buckley
Production Company:
Hungry Man
Agency:
Saatchi & Saatchi
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Lucky for Joe Montana fans the 49ers pulled off an impressive victory against the Falcons, cementing not only a spot in the big game, but also a place in Tide's sporty Super Bowl spot.
So what went into this remarkable ad? "The majority of the work involved creating Montanaland completely in CG, along with perfecting the look of the pivotal sauce stain," explains 2D Lead Artist Tim Davies.
"The real pleasure of this spot is that it's a classic Super Bowl commercial," adds Tim. "One not only about football, but tailored to the very day of its premier by featuring the two teams in the big game. It's a real football fan experience!"
So what went into this remarkable ad? "The majority of the work involved creating Montanaland completely in CG, along with perfecting the look of the pivotal sauce stain," explains 2D Lead Artist Tim Davies.
"The real pleasure of this spot is that it's a classic Super Bowl commercial," adds Tim. "One not only about football, but tailored to the very day of its premier by featuring the two teams in the big game. It's a real football fan experience!"
CreditsCredits
Agency
Agency: Saatchi & Saatchi
Executive Producer: Diane Burton
Creative Directors: Daniela Vojta, Susan Young
Creative: Keiji Ando
Chief Creative Officer: Con Williamson
Global Creative Director: Maru Kopelowicz
Production
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Dan Duffy, Mino Jarjoura
Director of Photography: Scott Henricksen
Editorial
Editing Company: Bikini Editorial
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
Head of Production: Arielle Davis
VFX Producer: Adrienne Britzman
Telecine Producer: Sarah Laborde
Visual Effects Supervisor: Phil Crowe
Lead Flame Artist: Tim Davies
2D Artists: Elad Offer, Grant Connor, Steve Cokonis, Margolit Steiner, Martin Karlsson, Jeannie Huynh (Remedy), Ben Smith, Eric DeHaven
Matte Painters: Shannan Burkley, Andy Wheater
3D Artists: Tom Graham, Nick Lines, David Hackett
Designer: Da Hae Kim
Production Coordinator: Samantha Axelrod
Colour
Colour: The Mill
Colourist: Shane Reed
Colourist: Shane Reed