The Sun
Maybe, Just Maybe
With football fever building as we nervously count down the hours until kick off, we felt we had scored the winner when our talented friends at WCRS and HLA director John Hardwick asked us to join their line up for The Sun’s World Cup campaign.
Director:
John Hardwick
Production Company:
HLA
Agency:
WCRS
John Hardwick
Production Company:
HLA
Agency:
WCRS
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The first rousing 60 second ad features football legend Terry Venables belting out his unique rendition of the Elvis hit 'If I Can Dream', accompanied by the Royal Philharmonic Orchestra and a 26-strong choir which includes fellow Sun pundits, Harry Redknapp and Ian Wright. John extracts cup winning performances from his first team and through his inspired direction, strikes a perfectly pitched blend of pathos, drama and humour to the spot which crescendos as El Tel hits the high notes on the grass at Wembley.
"In order to achieve his vision, we worked closely with John and after doing previs in 3D, comped studio shots of Terry into Wembley Stadium plates," explains producer Sean Costelloe, "Next we created a Jumbotron in 3D and added the fireworks in Flame before Aubrey applied a final grade."
CreditsCredits
Agency
Agency: WCRS
Producers: Eliot Liss, Joe Pawsey
Creatives: Rich Littler, Zac Ellis
Production
Production Company: HLA
Director: John Hardwick
Producer: Laura Kanerick
Editorial
Editing Company: The Quarry
Editor: Owen Oppenheimer
VFX & Design
VFX & Design: The Mill
VFX Producer: Sean Costelloe
Shoot Supervisors: Rich Betts, Hitesh Patel
2D Lead Artist: Ian Richardson
2D Artists: Rich Betts, Gareth Brannan, Marios Theodosi, Davide Pascolo
3D Artists: Hitesh Patel, Jessica Soderstrom
Assists: Ben Smith, Henning Glabbart
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss