Graham Turner, ECD, EURO RSCG NY, says the spot reflects the strong partnership between parents, and the neutral expert entity that is partnership.org. "We knew The Mill could deliver not only on the VFX, but also direction, production and finishing," Turner says. "This project was one for them to flex all their muscles. Yann did a wonderful job directing and is another great example of The Mill's creative resources."
Mabille filmed the actors individually on a 5D Mark 2 camera, and takes were edited for stills used for a stills edit. The book was created in 3D, while the cover, opening and closing pages were filmed live-action. Plates were also shot in different positions that were re-integrated on top of the 3D pages. Mabille drew the book's sketches, animated to help integrate the role models to their environments and drive the spot's rhythm. Actress Patricia Clarkson narrates.