The Partnership of Drugfree.org
Flip Book
'Flip Book' is a hybrid of a children's mix and match book and animated flip book, Mabille explains. "There are the people you see clearly to be positive role models in your kids' lives, then drugs come along, things get chaotic and parents don't know who to turn to," Mabille says. "We steer them to a new partner who can help."
Director:
Yann Mabille
Production Company:
The Mill
Agency:
Euro RSCG
Yann Mabille
Production Company:
The Mill
Agency:
Euro RSCG
Read MoreRead Less
Graham Turner, ECD, EURO RSCG NY, says the spot reflects the strong partnership between parents, and the neutral expert entity that is partnership.org. "We knew The Mill could deliver not only on the VFX, but also direction, production and finishing," Turner says. "This project was one for them to flex all their muscles. Yann did a wonderful job directing and is another great example of The Mill's creative resources."
Mabille filmed the actors individually on a 5D Mark 2 camera, and takes were edited for stills used for a stills edit. The book was created in 3D, while the cover, opening and closing pages were filmed live-action. Plates were also shot in different positions that were re-integrated on top of the 3D pages. Mabille drew the book's sketches, animated to help integrate the role models to their environments and drive the spot's rhythm. Actress Patricia Clarkson narrates.
Mabille filmed the actors individually on a 5D Mark 2 camera, and takes were edited for stills used for a stills edit. The book was created in 3D, while the cover, opening and closing pages were filmed live-action. Plates were also shot in different positions that were re-integrated on top of the 3D pages. Mabille drew the book's sketches, animated to help integrate the role models to their environments and drive the spot's rhythm. Actress Patricia Clarkson narrates.
CreditsCredits
Agency
Agency: Euro RSCG
Producer: Jeff Stock
Creative Director: ECD: Graham Turner
Creatives: Art Director: Gino Carolini
Copywriter: Steve Diamond
Production
Production Company: The Mill
Record Company: Big Foote
EP’s: Paul Seymour, Ray Foote
Composers: Sherman Foote, Chris Jordeo
Director: Yann Mabille
Executive Producer: Adam Isidore
Producer: Carl Walters
Director of Photography: Vince Baertsoen
Editorial
Editing Company: The Mill
Editor: Moss Levenson
VFX & Design
VFX & Design: The Mill
Executive Producer: Adam Isidore
VFX Producer: Carl Walters
Creative Director: Yann Mabille
2D Lead Artist: Dave Parker
3D Artist: Joji Tsuruga
Colourist: Damien Van Der Cruyssen
Designer: Kim Dulaney