Tesco
Dot Com
Hungryman's Taika Waititi and W+K London dip into a fantasy world for the new Tesco.com ad.
Here we see a mum at home purchasing her shopping only with Tesco.com. She then drifts off into a fantasy, enter our fictional hero Borg, who takes great care in selecting her shopping for her until she is brought back to reality by her son.
Here we see a mum at home purchasing her shopping only with Tesco.com. She then drifts off into a fantasy, enter our fictional hero Borg, who takes great care in selecting her shopping for her until she is brought back to reality by her son.
Director:
Taika Waititi
Production Company:
Hungry Man
Agency:
W+K London
Taika Waititi
Production Company:
Hungry Man
Agency:
W+K London
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"It was great to continue working with WK on the great Tesco work they are producing. Taika was a pleasure to team up with and his direction brings a smirking charm that really makes this spot stand out." Commented visual effects Producer Paul Schleicher.
"We were well supported in our work by the agency team and it was a pleasure participating in this production. Rich D-C, as always, skillfully nipped and tucked the images to perfection and Seamus added a bold grade which finishes the work brilliantly."
CreditsCredits
Agency
Agency: W+K London
Producer: Andrew Shelton
Creative Directors: Tony Davidson, Kim Papworth
Account Directors: Katja Dienel, Alex Stolerman
Agency Executive Producer: Danielle Stewart
Copywriter: Ollie Wolf
Art Director: David Goss
Production
Production Company: Hungryman
Director: Taika Waititi
Executive Producer: Matt Buels
Director of Photography: Ben Davis
Line Producer: Camilla Cullen
Director of Photography: Ben Davies
Editorial
Editing Company: The Whitehouse
Editor: John Smith
VFX & Design
VFX & Design: The Mill
VFX Producer: Paul Schleicher
2D Lead Artist: Richard DeCarteret
Colourist: Seamus O'Kane