Target
Color Changes Evertying
W+K New York's latest spot for Target, 'Color Changes Everything' will put the "spring" in your step! The agency, along with Director Fillip Engstrom of Smuggler and The Mill NY send energetic, suit-wearing traceurs through city streets and apartments alike to douse residents and interiors with colorful items from Target's new spring collection.
Director:
Filip Engstrom
Production Company:
Smuggler
Agency:
W+K New York
Filip Engstrom
Production Company:
Smuggler
Agency:
W+K New York
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A big part of what makes 'Color Changes Everything' interesting are the transitions. Lead 2D Artist and Co-VFX Supervisor Iwan Zwarts explains, "The director wanted to achieve as many of the transitions in camera as possible, so we brainstormed on the shoot to make it happen. We shot smoke elements on set to help with the end transitions, and motion control was used on a couple of shots when we needed more than one pass with a moving camera. The majority of our work in 2D was then removing the rigs."
The hot-air balloon was also a main player because it sets the tone of the spot and introduces the Target branding. Lead 3D Artist Naotaka Minami says, "My job was to make sure the balloon was colorful, photo-realistic, and believable in a de-saturated, winterly environment." Mission accomplished!
CreditsCredits
Agency
Agency: W+K New York
Producer: Alison Hill
Creative Directors: Ben Hughes, Julia Leach
Creatives: CW: Andrew Jasperson
AD: Mathieu Zarbatany
Head of Content Production: Gary Krieg
Director of Business Affairs: Sara Jagielski
Product Producer: Jen Hundis
Account Team: Allison Sabol, Jessica O’Conor, Lindsay Stein, Meghan Mullen
Production
Production Company: Smuggler
Director: Filip Engstrom
Executive Producer: Alison Kunzman
EP/COO: Lisa Rich
Producer: Tim Kerrison
Director of Photography: Crille Forsberg
Mix Company: Heard City
Mixer: Philip Loeb
Sound Designer: Philip Loeb
Song: “Allouette”
Artist: The Delta Rhythm Boys
Editorial
Editing Company: Final Cut
Editor: Jeff Buchanan
Edit Assist: Betty Jo Moore
VFX & Design
VFX & Design: The Mill
VFX Producer: Charlotte Arnold
Shoot Supervisors: Iwan Zwarts, Adrian Hurley
2D Lead Artist: Iwan Zwarts
3D Lead Artists: Naotaka Minami, Boris Ustaev
2D Artists: Keith Sullivan, Melissa Graff, Jeff Robins, Rosalind Paradis