The Mill team explored the adventurous ways of the dark liquid with a unique POV - the rum's. To tell its story, the Mill team designed and built a world of glass and fluids to amaze and inspire even the tamest of souls. Nested inside the bottle, the camera follows rum through a whirlwind of pours, splashes and surprising turns. 

The comprehensive fluid spot features liquids in every shape and form, from ice to ocean waves. Equipped with reflections, distortion and exaggeration effects the Mill team bends reality, intoxicates the eyes and leaves taste buds craving more.