Take That
These Days
Take That get cosy under the covers for their new promo 'These Days'.
Director Henry Scholfield's latest comical promo for 'Take That' sees the group explore life as trio, enduring the tiring life of launching an album campaign and touring the world, causing them to spend practically every waking moment together.
Director Henry Scholfield's latest comical promo for 'Take That' sees the group explore life as trio, enduring the tiring life of launching an album campaign and touring the world, causing them to spend practically every waking moment together.
Director:
Henry Schofield
Production Company:
Caviar
Henry Schofield
Production Company:
Caviar
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We see the trio on what looks like the set of a TV sitcom, as they wake up, eat breakfast, shower, hit the salon, work out… you name it, they do it. Things finally wind down as 'Take That', decked out in retro blue suits, performance a dance routine on a box, with plenty of backup help.
Lead 2D artist Carl Norton comments, "it was a real pleasure working with such an esteemed music promo director as Henry on such large scale promo. It was our job to seamlessly bring the final piece together, overlapping shots in Flame before our colourist Matt Osborne polished the final film in the grade. We all worked in very close collaboration to effectively achieve the final piece and are really pleased with the results!"
CreditsCredits
Production
Production Company: Caviar
Record Company: Polydor
Director: Henry Scholfield
Executive Producers: Sorcha Shepherd, Louise Gagen, Kaite Dolan
Producer: Alicia Farren
Director of Photography: Ben Todd
Production Manager: Sophie Dewey
Editorial
Editing Company: Marshall Street
Editor: Ryan Boucher
VFX & Design
VFX & Design: The Mill
VFX Producer: Luis Martin
2D Lead Artist: Carl Norton
2D Artists: Sophia Avgousti, Kirti Dave, Mike Simons
Colour
Colour: The Mill
Colourist: Matthew Osborne
Colourist: Matthew Osborne