Director Henry-Alex Rubin skilfully co-ordinated an arrival committee like never before with a 300-strong crowd greeting weary passengers at Heathrow Airport's Terminal 5. 18-hidden cameras were sat in wait to capture the moment the congregation spontaneously erupted into synchronised song with T-Mobile's very own vocal orchestra.

The shoot included various roving cameras from the Canon 7D's, Silicon Imaging's 2K Mini Cam's and a recently launched device called the Go-Pro, which is literally pocket sized - just 42mm x 60mm x 30mm!

Our data-lab turned around all the footage captured in an astonishing35-hours, incredibly faster than real time and delivered to editorial with timecode to start cutting.

The 3-minute ad is part of a multi-media campaign that launched on Friday 30th October, and aired simultaneously across 80 channels at 10.15pm - a spot definitely worth sharing.