T-Mobile
Sing A Long
Once again, we have collaborated with Saatchi & Saatchi and Partizan to create the latest T-Mobile commercial which premiered on Saturday 2 May during the ad-break of Britain’s Got Talent on ITV1. The new spot features 13,000 people who turned up at London’s Trafalgar Square to take part in a mass ‘Singalong’.
Director:
Michael Gracey
Production Company:
Partizan
Agency:
Saatchi & Satchi
Michael Gracey
Production Company:
Partizan
Agency:
Saatchi & Satchi
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The shoot took place on 30 April and 25 cameras captured over 30 hours of footage, making the total turnaround for the spot, from shooting to transmission, just 48 hours.
The 13,000 strong mob, which also included singer Pink, showed off their karaoke skills as they joined in with a selection of classic favourites including The Beatles' Hey Jude. Their vocal talents were recorded by 2000 microphones which were handed out amongst the crowd.
We turned around three versions of the ad - a four minute version for YouTube, and two minute and 30 second versions for broadcast.
The 13,000 strong mob, which also included singer Pink, showed off their karaoke skills as they joined in with a selection of classic favourites including The Beatles' Hey Jude. Their vocal talents were recorded by 2000 microphones which were handed out amongst the crowd.
We turned around three versions of the ad - a four minute version for YouTube, and two minute and 30 second versions for broadcast.
CreditsCredits
Agency
Agency: Saatchi & Saatchi
Producer: Ed Sayers
Creatives: Rick & Steve
Production
Production Company: Partizan
Director: Michael Gracey
Producer: Russell Curtis
Editorial
Editing Company: Final Cut
Editors: Diesel, Ben Harrex
VFX & Design
VFX & Design: The Mill
VFX Producer: Matt Williams
2D Lead Artist: Andrew 'Barnsley' Wood
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott