Sunbites
Box Head
If you eat the same boring things for so long, this might happen to you…
AMV and Sunbites show us the perils of eating boring food in this playful and creative spot, directed by Ben Gregor out of Knucklhead, that introduces Jane, who has eaten the same things for so long that her head has turned to cardboard. It's only when she tries Sunbites that her box-head explodes to reveal a normal face.
AMV and Sunbites show us the perils of eating boring food in this playful and creative spot, directed by Ben Gregor out of Knucklhead, that introduces Jane, who has eaten the same things for so long that her head has turned to cardboard. It's only when she tries Sunbites that her box-head explodes to reveal a normal face.
Director:
Ben Gregor
Production Company:
Knucklehead
Agency:
AMV BBDO
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It was the job of our concept illustrator Charles Bigeast to draft several different looks for our cardboard character's face. She had to be adorable yet the spot needed to have a subtle comedic edge. Working closely with director Ben, Charles and Lead 2D artist Pete Hodsman honed the final look, going for a stripped back and simple approach to enhance the big reveal at the end.
Pete comments, "There was a fine line between over animating Jane's face and loosing that comic subtlety that Ben was looking for. We cleaned off the tracking markers and comped on the Flash animation which we tweaked right up to the end of the project. Of course there was the big confetti explosion at the end, constructed from multiple compressed air canon plates shot in situ. These had to be cleaned up and matted and we added a few extra particles later in post to ease the transition. Ultimately this was a fun project that brought some South African sunshine to an otherwise grey January!"
Pete comments, "There was a fine line between over animating Jane's face and loosing that comic subtlety that Ben was looking for. We cleaned off the tracking markers and comped on the Flash animation which we tweaked right up to the end of the project. Of course there was the big confetti explosion at the end, constructed from multiple compressed air canon plates shot in situ. These had to be cleaned up and matted and we added a few extra particles later in post to ease the transition. Ultimately this was a fun project that brought some South African sunshine to an otherwise grey January!"
CreditsCredits
Agency
Agency: AMV BBDO
Producer: Adam Walker
Production
Production Company: Knucklehead
Director: Ben Gregor
Producer: Matthew Brown
Editorial
Editing Company: Tenthree
Editor: Mark Burnett
VFX & Design
VFX & Design: The Mill
Executive Producer: Chris Batten
2D Lead Artist: Pete Hodsman
2D Artist: Olivia O’Neil
Flash Animators: Matt Partridge, Harriet Gillingham
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford