Subway
Robert Griffin III 'Workout Warrior'
MMB approached The Mill with a rough script for two completely different Subway Famous Friends commercials which would feature Robert Griffin III.
Director:
Rama Allen, Mario Stipinovich
Production:
The Mill
Agency:
MMB, Boston
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Mill Creative Directors Mario Stipinovich, Rama Allen and Art Director Brian Gossett worked together closely to develop both a live-action treatment and graphic/type treatment for the two spots. Each had unique challenges but common to both was the limited time we had with our celebrity talent.
The main challenge in the 'Workout Warrior' spot was how to utilize green screen footage while maintaining the dynamic movements of RGIII. We also wanted to generate a type treatment that did not take away from RGIII's action, but enhanced the data we were trying to get across.
"The job was a great collaboration with the agency - they were our creative partners throughout and not enough can be said about what a pleasure it was to work with RGIII, a legend in the making," said Executive Producer Sue Lee. "Also Charles Barkley bought us a round of drinks at a bar."
The main challenge in the 'Workout Warrior' spot was how to utilize green screen footage while maintaining the dynamic movements of RGIII. We also wanted to generate a type treatment that did not take away from RGIII's action, but enhanced the data we were trying to get across.
"The job was a great collaboration with the agency - they were our creative partners throughout and not enough can be said about what a pleasure it was to work with RGIII, a legend in the making," said Executive Producer Sue Lee. "Also Charles Barkley bought us a round of drinks at a bar."
CreditsCredits
Agency
Agency: MMB, Boston
Producer: Mike Michaud
Creative Director: Jerry Cronin
Creatives: Liz Giuggio
Director of Broadcast: Sara Ventetuolo
Production
Production: The Mill
Directors: Rama Allen, Mario Stipinovich
Executive Producer: Ian Bearce
Producer: Nic Barnes
Director of Photography: Khalid Mohtaseb
Editorial
Editing: The Mill
Editors: Ryan McKenna, Jessica Ledoux
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Lee
VFX Producer: Adrienne Winterhalter
2D Artist: Kyle Cody
3D Artist: Naotaka Minami
Design
Art Director/Designer: Brian Gossett
Animation: Wes Ebelhar, Gap Sangpattharamatee, Arthur Hur, Fabien Tejada
Designers: Wes Ebelhar, Gera Frascaroli, Graham Hill, Caleb Halter
Colour
Colour: The Mill
Colourist: Damien Van Der Cruyssen
Colourist: Damien Van Der Cruyssen