This ad, directed by Chris Hewitt out of Knucklehead, is the first in Stella's latest campaign created by Mother, 'World's Greatest Events.' The ad takes a behind the scenes look at the men and women whose commitment to excellence makes world-class events possible, such as Wimbledon, Cannes Film Festival and the Ryder Cup.

The release of the ad comes as the Belgian beer brand announces its sponsorship of Wimbledon Tennis Tournament, in a deal which will start this year and run until 2018.