State Farm
Magic Jingle Elvis
Thank You, Thank You Very Much.
Director Roman Coppola, Translation and The Director's Bureau worked with The Mill on State Farm 'Magic Jingle Elvis' to reincarnate the many faces and eras of the famous rock and roll singer.
Director Roman Coppola, Translation and The Director's Bureau worked with The Mill on State Farm 'Magic Jingle Elvis' to reincarnate the many faces and eras of the famous rock and roll singer.
Director:
Roman Coppola
Production Company:
The Director's Bureau
Agency:
Translation
Read MoreRead Less
A candy pink cadillac is on the fritz on the Las Vegas strip, and Elvis impersonators are in abundance using the famous tag line "Like a good neighbor, State Farm is there!," in distinctive Elvis styles.
2D lead artist Gavin Wellsman comments "We added dents and smoke to the cadillac to create more impressive damage that would read easily for the audience, and extended the Las Vegas city street for a bigger sense of space. We also combined different takes of each Elvis performance, to create the perfect comedic timing for their interactions."
State Farm will never leave you all shook up!
2D lead artist Gavin Wellsman comments "We added dents and smoke to the cadillac to create more impressive damage that would read easily for the audience, and extended the Las Vegas city street for a bigger sense of space. We also combined different takes of each Elvis performance, to create the perfect comedic timing for their interactions."
State Farm will never leave you all shook up!
CreditsCredits
Agency
Agency: Translation
Producer: Kristen Cooler
Creative Director: Nick Sonderup, Andy Grant
Creatives: Allison Bulow, Jameson Rossi
Production
Production Company: The Director's Bureau
Director: Roman Coppola
Executive Producer: Andy Traines
Editorial
Editing Company: Rock Paper Scissors
VFX & Design
VFX & Design: The Mill
Executive Producer: Verity Grantham
VFX Producer: Colin Moneymaker
Shoot Supervisor: Eliza Pelham Randall
2D Lead Artist: Gavin Wellsman
2D Artists: Jeff Butler, Danny Morris, John McIntosh, Dae Yoon Kang, Brandon Danowski, Jamie Scott, Ashleigh Anderson