Axe/Lynx
Epidemic
Lynx Attract is so powerful it could cause a worldwide epidemic of men and women being uncontrollably attracted to one another and running riot. And if it did, all of the news reports would look something like this campaign. Created by Razorfish and directed by Sonny London's Jeff Labbe, the spots include footage of chaos breaking out on the streets of various cities around the world.
Director:
Jeff Labbe
Production Company:
Sonny London
Agency:
Razorfish
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The campaign is set to be rolled out across 15 countries in Europe, with a total of 83 different edits, and we delivered 58 international versions to help get this campaign running out of control!
CreditsCredits
Agency
Agency: Razorfish
Producer: Nicole saganice, Helen Kenny, Dickie Jeffares
Creative Director: Sean Chambers
Production
Production Company: Sonny London
Director: Jeff Labbe
Producer: Dickie Jeffares
Editorial
Editing Company: Work Post
VFX & Design
VFX & Design: The Mill
VFX Producers: Paul Schleicher, Andrew Patrick
2D Lead Artists: Gary Driver, Robin McGloin
Assists: Brad Wood, Scott Dawkins
AFX: Dom Burgess, Nils Kloth, Shaun Leong-Williams
Design: Adam Brandon
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane