Shot by the Partizan multi-award-winning directing collective, Traktor, the commercials in this series are all a humorous reminder for people to film the moments today that will become the cherished memories of their tomorrow. Traktor used the Genesis camera, Panavision's high-end digital camera system with a Super 35-mm film-sized recording area. Used for feature films such as 'Superman Returns' and 'Apocalypto', the Genesis is an innovative tool for directors who want to shoot digitally but achieve the look of real film.

The creative team at The Mill took an unusual approach to the post-production process. Because the Panavision footage lent itself to a non-linear grade, they could employ a data workflow method. This allowed their 2D artists to conform the ungraded spots, completing the visual effects and compositing, before exporting it to The Mill's server. From there, Mill colourist Damien Van Der Cruyssen picked up the data to create a non-linear grade. Led by Angus Kneale and Cole Schreiber, the creative team seamlessly composited all the green-screen elements into the live-action footage.