Award winning director, Rupert Sanders' trademark for creating visually stunning commercials is perfectly illustrated in this spot as he blends the light-hearted humour expected from an Lynx campaign, with beautiful imagery.

Our team of VFX artists had to overcome a number of complex challenges to create photo-real angel wings in multiple shots on multiple girls. The R&D Department spent several weeks working alongside our 3D team to devise a good solution for creating rigs and feathers to allow the wings to look and move in a realistic way.

James Sindle, our Lead 3D Artist explains more: "Aside from the wings themselves we had to track all the movements of each of the angels so we had accurate CG doubles to attach and animate the CG wings to. Lots of research went into how these wings were going to look including getting access to the Natural History Museum's ornithology department, in which 98% of the world's species of birds are preserved and stored. This enabled us to design wings that looked the part, yet kept totally true to nature.

"Once built, the animation was key. The most challenging part was to make the wings feel attached to its girl, but still feeling independent like a duplicate set of arms."