Skyy Vodka
Tipping
With a little fresh thinking, the universe can be surprisingly smooth...
Venables Bell & Partners and Mike Maguire of Biscuit Filmworks bring us the new campaign for Skyy Vodka, honoring the brand's name by looking up to the heavens for inspiration (a planetarium-type dome we created!).
Director:
Mike Maguire
Production Company:
Biscuit Filmworks
Agency:
Venables Bell & Partners
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'West of Expected' is a quirky campaign that sends up the snobby cocktail culture and believes that everything can be made better with a little fresh thinking.
Scott Johnson led the 2D team in compositing the cosmos footage into the dome on stage to amp up the planetarium look: "When we first started working on the project, the director and the agency creatives and I did a google search for planetarium domes. We found a few different types and settled on the most visually interesting. The most challenging issue was adding a depth to the sky element: by warping the sky and adding a slight perspective grid, we came to a version everyone was pleased with."
CreditsCredits
Agency
Agency: Venables Bell & Partners
Producer: Joyce Chen
Creative Director: Will McGinness
Creatives: Eric Boyd, Alex Rice
Account Director: Robert Woods
Production
Production Company: Biscuit Filmworks
Record Companies: Mophonics (music), Barking Owl (design), Lime Studios (mix)
Director: Mike Maguire
Executive Producers: Colleen O’Donnell, Shawn Lacy
Producer: Tracy Broaddus
Director of Photography: Nigel Bluck
Editorial
Editing Company: Final Cut
Editor: Matt Murphy
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy
Shoot Supervisor: Phil Crowe
2D Lead Artist: Scott Johnson
2D Artists: Nick Tayler, Tim Robbins
3D Artist: Martin Rivera
Production Coordinator: Jillian Lynes