We got to work with WCRS&Co, Outsider and directors Larry Seftel & Dave Day, on Sky Bet’s new spot 'The Excitement of Uncertainty'. 'Nothing's certain. That's why it's exciting.' This is the feel of WCRS&Co's new spot for Sky Bet.
So many different factors can affect the outcome of a wager and here we are shown just a few examples of what these might be.
Recreating these moments of excitement was something our team had a lot of fun helping directors Larry Seftel & Dave Day to do.
"The job offered a number of different challenges, with a different vignette required for each storyline" remembers our VFX producer Cat Scott "most of which required football crowds or impressive stadiums. These were created using a mixture of live action crowd footage shot by Flame Artist Ben Turner after the edit was set, and by creating bespoke stadiums in 3D for the empty stadium shots. On top of that we created the falling statue in 3D and added atmospheric smoke and clouds to various shots, and fire and smoke to some shots. The end result is a beautiful film which keeps the viewer hooked with each new clever scene. It was a pleasure to work with WCRS and Larry & Dave on such a creative project."
Do we like the result? You bet!
Producer: Louise Bonnar
Creatives: Larry Seftel, Dave Day
Production Company: Outsider
Directors: Larry Seftel, Dave Day
Executive Producer: Richard Packer
Editing Company: Final Cut
Editor: James Rosen
Edit Assist: Will Howden
VFX & Design
VFX & Design: The Mill
VFX Producer: Cat Scott
2D Lead Artist: Ben Turner
3D Lead Artists: Graeme Turnbill, James Mulholland