Axe
Office Love
Sometimes it's the little things that make us fall in love. In Axe's quirky new commercial, 'Office Love', we see from both male and female perspectives what the opposite sex finds attractive. Produced by BBH NY with VFX by The Mill NY, the spot is a fresh, new take on office romance.
The main characters were specially created puppets, primarily moved by puppeteers.
The main characters were specially created puppets, primarily moved by puppeteers.
Director:
Filip Engstrom
Production Company:
Smuggler
Agency:
BBH New York
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To help bring the puppets to life, Mill 2D Artists expertly removed the puppeteers and comped the characters on clean backgrounds.
"The goal was to give a human look to the characters, even though they are puppets. In order to achieve that, we enhanced the skin and added some naturalistic movement to them, like more rebound on the boobs. The puppeteers and rig removal was also an extensive and complex task, because many of them were involved on each shot," shares Lead 2D Artist, Martin Lazaro.
"The creativity is so clever and funny, it made the whole team have many laughs. Probably the biggest challenge was to remain serious and focus on the job. It was a great project to work on," adds Lazaro.
Find true romance with Axe, 'Office Love'.
"The goal was to give a human look to the characters, even though they are puppets. In order to achieve that, we enhanced the skin and added some naturalistic movement to them, like more rebound on the boobs. The puppeteers and rig removal was also an extensive and complex task, because many of them were involved on each shot," shares Lead 2D Artist, Martin Lazaro.
"The creativity is so clever and funny, it made the whole team have many laughs. Probably the biggest challenge was to remain serious and focus on the job. It was a great project to work on," adds Lazaro.
Find true romance with Axe, 'Office Love'.
CreditsCredits
Agency
Agency: BBH NY
Producer: Melissa Bemis
Creative Director: Ari Weiss
Creatives: Dave Brown, Ian Hart
Production
Production Company: Smuggler
Director: Filip Engstrom
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling-Smith
Producer: Gustav Geldenhuys
Director of Photography: Martin Ruhe
Editorial
Editing Company: Peepshow
Editor: Andrea Macarthur
Edit Assist: Adam Longo
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Charlotte Arnold
Shoot Supervisor: Hitesh Patel
2D Lead Artists: Martin Lazaro, Theo Maniatis
2D Artists: Melissa Graff, Erin Nash
Colour
Colour: The Mill
Color Producer: Claudia Guevara
Colourist: Fergus McCall
Assistant Colourists: DJ Miranda and Josh Bohoskey