Shell
Helix
With director Ivan Bird onboard for JWT’s stunning new ad for Shell Helix motor oil, this was a job and creative partnership we couldn’t let slip through our fingers.
The spot features a remarkable transparent car made of perspex which shows the journey oil makes as it travels through an engine, effectively illustrating Shell Helix's active cleansing technology at work. The ad closes with the line, "Performance you can see".
The spot features a remarkable transparent car made of perspex which shows the journey oil makes as it travels through an engine, effectively illustrating Shell Helix's active cleansing technology at work. The ad closes with the line, "Performance you can see".
Director:
Ivan Bird
Production Company:
Rattling Stick
Agency:
JWT, WPP, Antidote
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Director Ivan Bird skilfully applies his storytelling expertise to put the oil's journey around the engine at the centre of the ad's narrative, bringing the product to life in this visually striking and beautifully crafted spot.
The perspex car, was built for real by Asylum. Our work involved a beautiful grade from Mick Vincent, and Richard DeCarteret worked on painting out rigs, removing bubbles from the oil and combining passes to show the glowing oil within the car. Finally, Daniel Jahnel created the packshot in 3D.
The perspex car, was built for real by Asylum. Our work involved a beautiful grade from Mick Vincent, and Richard DeCarteret worked on painting out rigs, removing bubbles from the oil and combining passes to show the glowing oil within the car. Finally, Daniel Jahnel created the packshot in 3D.
CreditsCredits
Agency
Agency: JWT, WPP, Antidote
Producer: Dean Baker
Creative Directors: Jaspar Shelbourne, Tim Ashton
Creatives: Tom Rowe
Production
Production Company: Rattling Stick
Director: Ivan Bird
Producer: Kate Martin
VFX & Design
VFX & Design: The Mill
VFX Producer: Cat Scott
2D Artist: Rich DeCarteret
3D Artist: Daniel Jahnel
Assist: Jonathan Box